Towards an integrated tourism model for Campania. Local tourism and the Cilento area. – The 2019 health emergency has produced severe impacts on the tourist economy. The first signs of a recovery in the sector came from short-range and short-term trips to uncrowded locations later defined as “proximity tourism”. In Campania, some of these small villages are distributed in the hinterland of geographical areas peripheral to the main relational circuits, such as the Cilento National Park district. This area has great attraction, as it is a short distance from the Salerno coast. Starting from this consideration, the contribution intends to focus attention on the current configuration and future prospects of the sea routes that connect the coastal capitals of Campania to the numerous coastal centers of Campania. Then, reflecting on the possible interactions between “proximity tourism” and “foreign tourism”, in development in the post-pandemic phase, the contribution pays attention to the phenomenon of the rediscovery of the attractiveness of smaller villages, to show how an intensification of maritime routes can contribute to sustainable tourism development, not only from a “proximity” perspective, but by intervening in the rebalancing of the regional tourist movement.

Inland, trails and local tourism as a tool for local development: the case of Centola in Campania. – The municipality of Centola, in Campania, in his hinterland is rich in naturalistic resources, in particular linked to paths and slow routes, which are rather marginal when compared to the popularity of the coastal area. In the framework of a proximity tourism oriented to the rediscovery of less valued resources (paths, green ways, nature trails, etc.), this contribution, through a field survey and the aid of qualitative instruments, investigates the underestimated potential of some paths, located in the immediate surroundings of the most popular coastal attractions in the municipality of Centola. The work aims to understand how the potential of slow and proximity tourism can be seized for the valorisation of the areas investigated in view of new forms of local development

Transhumance in Cilento region: between resistance and new social practices. – The article discusses the significance of transhumance beyond its traditional territories, exploring new social and residential models due to the Covid-19 pandemic. Transhumance practices offer opportunities to rethink territorial centrality, but tourism could lead to both potential and risks of commodification. The Cilento region serves as a case study, where trans-humance has historical roots, but tourism has reshaped the economy. Initiatives to revitalize transhumance and its symbolism are emerging. The study reflects on their role in promoting social values, yet cautions about their complex relationship with tourism in the long run.