The policy of museum free admission and the enhancement of cultural sites as a potential tool for the transition of territorial gathering spaces. – The choice to adopt museum policies that provide free admission to museums could impact the increase in visitors. It could generate social repercussions on the territory and act as a tool for transforming meeting spaces, with particular attention to some European realities. The study aims to analyze the correlation between free admission, frequency of visits to museums and propensity to return. The literature outlines an overview of the current situation of the economic, social and territorial impact of the museum sector and the use of the museum as a possible new aggregation space for the younger population. The methodology used is a qualitative em-pirical approach through interviews aimed at a sample of young people, aged between 18 and 26, identified among student groups. The sample survey will make it possible to establish, specifically, how much the income of the subjects interviewed and the difference in admission policies between the various European museums and territories considered can affect the degree of use of the museum facilities.

Landscape and proximity fruition in the Euganean Hills context: reflections from an educational experience. – Tourism-recreational practices are often framed through dichotomous concepts such as near/far, familiar/unfamiliar, tourist/local, and everyday/exotic. With this awareness, we proposed a didactic laboratory within the Master’s degree program in Landscape Science at the University of Padua to address the following research question: What role does the experience of landscape play in reconsidering these dichotomous approaches? We analysed the Euganean Hills area in the Padua province exploring four specific contexts, two historical houses and two museums, where the relationship with the landscape is defined by practices of proximity and specific connections with natural and cultural heritage values. The research was based on desk analysis of demographic and tourism data, strategic and promotional documents, visits and interviews. Dialogue with local operators, their perspectives on local communities and the direct immersion in the landscape unveiled the multiple ways in which the Euganean landscape is understood and promoted for leisure purposes. What emerged is the plurality of discourses and images, places and initiatives, often co-created ‘from below’, that define and redefine the landscape. Tracing the variety of proximity visits, experienced similarly by residents and tourists through an interesting hybridisation process mixing roles, motivations and space sharing, allows to overcome dichotomies and open up new spaces for reflection and local planning.

Proximity tourism and enhancement of the returning artistic-cultural heritage. – In marginal contexts, it is conceivable to think of a reflection on proximity tourism through artistic-cultural initiatives that dialogue with the landscape, highlighting the disparities in development between territories. Within the framework of this approach, the activity of relocating artworks emerges as an innovative strategy to transform the artistic heritage into an engine of revitalization and alternative fruition, while promoting local tourism. This approach is evident in various projects, including that of the MIC called “100 artworks come home”. This initiative aims to return artworks preserved in the deposits of 14 Italian museums, moving them to their places of creation to reconnect them to the historical and cultural context that inspired them. This study aims to explore the potential of this practice, analyzing some experiences to try to understand whether relocation (from the museum to the place of creation or first location) has generated ways of use capable of stimulating tourist dynamics and contributing to the attractiveness of villages and small towns. The lines of reflection that we intend to propose are therefore to seek a possible reading of proximity tourism with a view to enhancing the widespread artistic-cultural heritage and to reason precisely on the link between territory and heritage in terms of reconfiguring the dynamics of concentration (flows, cultural heritage...)

Sustainable Development Goals: the contribution of companies and museums

The Segmentation of Tourist Demand in Museum: The Case Study of the Museum of San Gennaro’s Treasure – This Article, in its first part, analyzes the tourist demand of the cultural heritage, preparing an overview of the most visited museums than less by tourism.

From this initial confrontation, the article runs through the elaboration of the reasons for which the most visited museums are always among the best known in the world, while lesser known ones have difficulties in attracting visitors. For this purpose, it describes the case study of the Museum of the San Gennaro’s Treasure, which although it has still a small number of visitors compared to major international museums, has had a significant growth in visitors in recent years. It shows, therefore, that only when the differentiated preferences of tourists encounter a tourist offer that meets their needs, cultural heritage can be fully tapped thanks largely to the role of the local population, which is the strategic instrument for sustainable exploitation of cultural heritage. In the last part, the article outlines the new possibilities for management of cultural heritage in order to the needs of both tourists and local community, thanks to an unconventional interpretation of the relationship between cultural heritage and types of tourists, referring to some influential variables on consumer buying behavior.