Feeding the city through events: Expo 2015 seen from Turin. – Among the various Italian cities that have employed events as a means of continuous relaunch and repositioning on the national and international stage, Milan and Turin have hosted the most significant mega-events in the last 20 years, as Expo 2015 in Milan and the 2006 Winter Olympics Games (WOG) in Turin and the forthcoming Milano-Cortina WOG 2026.
Especially on the Turin side, the relationship was mostly experienced in competitive terms, with a series of events and related specialisations, which originated in Turin and then migrated (‘subtracted’ from the Turin point of view) to Milan in particular.
This paper will examine the theme of food, which is central to the Expo 2015 event and to various minor events hosted in the two cities. Among these, the Turin-based kermesse Terra Madre (since 2004) – Salone del Gusto (since 1996) – stands out.
As a result of Expo, Milan has become one of the world’s leading food capitals, the first Italian city to adopt a structured food policy, and the founder of the Milan Urban Food Policy Pact (MUFPP) that started in October 2015 and by January 2024 had reached no less than 279 cities around the globe, including almost thirty in Italy. Turin has repeatedly at-tempted to represent itself as a food capital, also thanks to Terra Madre-Salone del gusto. Furthermore, it was the first Italian city to include the ‘right to food’ in its municipal statute.
This paper will attempt to deconstruct the narratives on the food-city re-lationship in Milan and Turin, largely triggered by the two major events. In the context of renewed competition for the 2026 Olympic bid, it will question the possibilities of collaboration around food spaces.

Olympic territorializations: the case studies of Cortina and Bormio. – The material construction processes of Olympic territoriality have often triggered dialectics, controversies, and conflicts of a rather widespread political, social, and communicative nature, as emerged, also in the case of the Milan-Cortina Winter Olympics, by the chronicles of recent months. These controversies unfold on multiple discursive levels. Firstly, on the legal level, which is the focal point around which revolve all the configurative conflicts of an environmental and landscape nature. Secondly, on the economic level through strategies of appropriation and access to territorial resources. Finally, on the political level in the dual dialectic of contrasts and different positions within administrations and between administrations and civil society. The study aims to investigate some of the outcomes of the projects and territorial transformations produced by the organization of the Milan-Cortina 2026 mega Olympic event, focusing in particular on the analysis of two case studies related to two infrastructures designed in mountain municipalities with a strong tourist characterization such as Cortina and Bormio. In this context, more specifically, controversies arising from the design of the bob track in Cortina and the so-called “Alute” bypass road in Bormio will also be considered.