The countryside revenge. From the typical economy to the post-modern eating. – The increasing of the homologated processes of the production field and the food consumption are explanatory factors of a flowing back thought process that brings to consider food again in a stronger ethic and local key and environmental sustainability. In this evaluative scene of groceries traditional, handmade, biological, natural, zero kilometer, short supply chain and local categories, incorporating an additional quid to the industrial groceries, seem to answer with greater adequacy to the satisfaction of needs felt essential to the safety of traditions, nature and human wellbeing. Values for wich consumers are willing to pay an higher price with the purpose to respect them or incorporate them. As long as they are able to perceive their quality, identity and origin with an efficient story that bring them to market. A story that, in an increasing and careful measure, aims to bring out the intangible components of food that end up endowing it with an economic, nutritional, gustatory, health and identity surplus value.

Interactive apps for the tourist enhancement of Oman. – Many tourist destinations are embracing ICT in order to become an STD (Smart Tourist Destination), a place that uses the available tools and techniques to allow demand and supply to co-create value, pleasure, and experiences for the tourist in addition to wealth, profits, and benefits for organizations and the destination. The main aim of this paper is to present the prototype of an application for smartphones to explore the territory of Oman in relation to its resources (natural and cultural), infrastructure and accommodation for tourism purposes sector. The methodology provided for: the collection of data from the main statistical sources, the acquisition of geographical maps, the georeferencing of a substantial number of natural, cultural and recreational resources, the use of the Arc-GIS and Google Earth tools for data processing, the compilation and addition of text information to feature locations in tables, and the use of specific software for programming the app. The main goal of the app is to meet the needs of experiential tourism through interactivity that allows the users to obtain itineraries that reflect their tastes, needs and preferences.