Towards an integrated tourism model for Campania. Local tourism and the Cilento area. – The 2019 health emergency has produced severe impacts on the tourist economy. The first signs of a recovery in the sector came from short-range and short-term trips to uncrowded locations later defined as “proximity tourism”. In Campania, some of these small villages are distributed in the hinterland of geographical areas peripheral to the main relational circuits, such as the Cilento National Park district. This area has great attraction, as it is a short distance from the Salerno coast. Starting from this consideration, the contribution intends to focus attention on the current configuration and future prospects of the sea routes that connect the coastal capitals of Campania to the numerous coastal centers of Campania. Then, reflecting on the possible interactions between “proximity tourism” and “foreign tourism”, in development in the post-pandemic phase, the contribution pays attention to the phenomenon of the rediscovery of the attractiveness of smaller villages, to show how an intensification of maritime routes can contribute to sustainable tourism development, not only from a “proximity” perspective, but by intervening in the rebalancing of the regional tourist movement.

Climate change and eco-anxiety. Proximity tourism in Terminio Cervialto area. – Based on the presentation of the relationship between eco-anxiety and demand-side tourism behavior, the present research paper, first aims to carry out some critical considerations on the value (including future) of proximity tourism in the process of climate change mitigation. Empirical study – using a qualitative survey of a sample of residents in the Campania Region – will help to understand the determinants of travel destination choices and, in particular, the aspects that might determine a preference for proximity tourism.

Proximity tourism. The perception of locations as rediscovery and development of local destinations. – The Covid-19 pandemic fundamentally reshaped the concept of mobility across the globe. People had to rethink their own lives and above all their usual mobility spaces. After restrictions, people could move to nearby rediscovering a proximity tourism which is characterized by an increased emphasis on local and regional experiences. It reflects a desire for safer, more sustainable, and easily accessible travel options, as tourists prioritize health concerns, lower carbon footprints, and less crowded environments. In this article we are going to understand how some locations have been changed due to pandemic and which geographical transformation have experienced.

Post-Covid tourism: an opportunity for renewal or a return to mass flows? The case of the metropolitan city of Genoa. – During the outbreak of the Covid-19 pandemic, the difficulty of international travel has revived proximity tourism in Italian regions, with some locations that have regained the interest of the domestic catchment area with regard to outdoor activities. With the aim of assessing market changes for this tourism segment within the metropolitan city of Genoa and in order to overcome the difficulties caused by gaps in the numerical data, this contribution presents the results of a questionnaire proposed to various workers in the sector (hiking/tourist guides, bloggers/instagrammers, managers of accommodation facilities and operators of outdoor tourism companies), combined with the analysis of official data on tourist movement. The results demonstrate a temporary increase of proximity tourism during the pandemic, while data on the following years (2022-2023) suggest a return to pre-pandemic habits.

Territorial management and promotion of the tourism offer: a study on the city of Benevento. – This paper explores tourism management in the Sannio region, focusing on Benevento. It highlights the importance of integrating the region’s natural, cultural, and gastronomic resources into a cohesive tourism offer. Through surveys and interviews with visitors, the study identifies key strengths, such as the region’s unique identity and attractions, but also highlights challenges like limited accessibility and inadequate infrastructure. Wellness, nature-based, and cultural tourism are identified as high-potential growth segments. The paper recommends strategic, integrated management, including infrastructure improvements, targeted marketing, and collaborative governance to enhance tourism developTerritorial management, Proximity tourism, Tourism, Territo-rial competitivenessment and competitiveness.

Strategic planning and local tourism: the case of Grecìa Salentina. – The XXVI edition of the Report on Italian Tourism from the Institute of Sciences of Cultural Heritage of the National Research Council (CNR ISPC) revealed that in 2022 (Marasco et al., 2023), out of the 70.1 billion euros spent by Italian tourists within the country, only 15.2 billion euros remained within the visitors' home regions. This marked a decrease of about 0.5 percentage points compared to 2019, showing a negative trend for local tourism. Despite this, proximity tourism shows strong potential, especially in marginal and inland areas, which can contribute to these places' development and cultural awareness. To achieve this, it is important to integrate local tourism into a long-term process led by the local community, emphasizing environmental, cultural, economic, and social sustainability as outlined in Agenda 2030. This approach is exemplified by the Strategic Plan for Tourism Development for the Union of Municipalities of the Grecìa Salentina, which aims to promote sustainable tourism.

The Italian Unesco Biosphere Reserves and proximity (eco)tourism: What are the criticalities and possibilities? – During the pandemic, outdoor recreational practices received particular attention and saw an increase in the number of users, especially in areas close to everyday life, as it was considered accessible, safe and “natural”. However, tourism negatively affects the climate and environment, highlighting the complex relationship between humans and nature in the Anthropocene. Reducing travel distances or using environmentally friendly transportation is not enough. Despite greater integration of nature and culture, the idea of unspoilt nature that must be preserved persists, encouraging the commodification of nature. UNESCO Biosphere Reserves seek to overcome this dichotomy by promoting conservation alongside sustainable development and involving local communities. By analyzing three Italian reserves, we assess the proximity tourism that occurs there, how these dichotomies are addressed, and whether they can mitigate the negative impacts of tourism. The research shows that success depends on the actors involved, community participation, and more explicit management of tourism by the MAB reserves.

I superlativi geografici come potenziale per il marketing turistico di prossimità? La posizione eccezionale della Montagna friulana nel contesto delle Alpi. – Seguendo un quadro teorico, questo studio vuole identificare e definire i superlativi geografici nelle Alpi friulane. L’obiettivo del lavoro è individuare caratteristiche geografiche uniche, da utilizzare in una politica di marketing del turismo di prossimità – materia studiata consuetamente in ambito di geografia regionale applicata. È il caso, in particolare per la Montagna friulana, di una posizione speciale nel contesto più vasto delle Alpi, che sembra scarsamente valorizzata, e anche poco conosciuta, così come per una serie di ulteriori caratteristiche paesaggistiche, culturali e geografiche in senso lato. A nostro parere, non esiste un’altra regione in cui tante caratteristiche naturali e culturali coincidono in un’area così limitata. Tuttavia, tale straordinaria diversità e ricchezza non si riflettono in un adeguato sviluppo regionale. L’articolo intende così ispirare gli esperti di marketing turistico di prossimità, e cerca quindi di dare un contributo alla teoria e alla prassi dello sviluppo delle aree periferiche.

Urban green spaces as proximity tourism destinations: the potential of the Maredolce - La Favara complex between care practices and heritage enhancement. – Proximity tourism allows residents to experience familiar places in new ways and to perceive otherness in an elsewhere that does not imply distance. In urban settings, green spaces offer an evocative appeal that can be emphasized when combined with interest in the presence of heritage emergencies. Therefore, it is possible to reflect on the potential of green areas in urban settings and the implications for tourism and sustainability challenges. Green spaces in cities generate crucial connections that strengthen communities while contributing to local development. This article aims to analyze the role of heritage communities in the care and enhancement of urban green spaces as destinations with the aim of promoting critical tools useful for more equitable and sustainable planning of green space enhancement strategies for tourism. This research explores the case of the Maredolce - La Favara complex (Palermo) with a qualitative methodology that included participant observation and field survey. The green space is subject to processes of care put in place for decades by a group of inhabitants who work for the enhancement and involvement of the area in the representation and governance policies of the city. The processes and dynamics related to the context under study are analyzed to highlight how heritage walks, as effective practices of proximity tourism, can contribute to sustainable urban development that enhances local in-stances of signification and affective belonging to places.

Territorial gap and sustainability of tourism in Italy. Proximity tourism as a possibility? – Tourism is one of the most relevant factor of impact on development and sustainability. In Italy tourism generated strong territorial gaps, as we’ll show through several maps of tourism densities, migration dynamic, house rents and basic services levels of accessibility. This paper is aimed to discuss the near-home tourism as a possible key of sustainable development, with particular focus on Apennines in Lazio and Abruzzo regions.

Proximity tourism in a peripheral area: the case of the Pistoia mountains. – The Pistoia mountains represented the traditional holiday destination for the towns of Pistoia, Florence and Prato that reached its peak in the Seventies and declined in the following decades. However, since the pandemic crisis a flow of tourists has been reborn.
How to transform a temporary event into a permanent new model of tourism? This is the research question of our study.
The paper describes the characteristics of tourist supply and demand, the decline of family-run hotels in favor of B&Bs and the role of proximity tourism.
The study also qualifies the tourism supply by interviewing local operators, managing two focus groups, defining a SWOT analysis. The results can be used for some policy proposals to exploit the strengths of the territory, reduce its weaknesses, seize the opportunities of the sustainable tourism and avoid the threats of the social scenario and climate change.

Landscape and proximity fruition in the Euganean Hills context: reflections from an educational experience. – Tourism-recreational practices are often framed through dichotomous concepts such as near/far, familiar/unfamiliar, tourist/local, and everyday/exotic. With this awareness, we proposed a didactic laboratory within the Master’s degree program in Landscape Science at the University of Padua to address the following research question: What role does the experience of landscape play in reconsidering these dichotomous approaches? We analysed the Euganean Hills area in the Padua province exploring four specific contexts, two historical houses and two museums, where the relationship with the landscape is defined by practices of proximity and specific connections with natural and cultural heritage values. The research was based on desk analysis of demographic and tourism data, strategic and promotional documents, visits and interviews. Dialogue with local operators, their perspectives on local communities and the direct immersion in the landscape unveiled the multiple ways in which the Euganean landscape is understood and promoted for leisure purposes. What emerged is the plurality of discourses and images, places and initiatives, often co-created ‘from below’, that define and redefine the landscape. Tracing the variety of proximity visits, experienced similarly by residents and tourists through an interesting hybridisation process mixing roles, motivations and space sharing, allows to overcome dichotomies and open up new spaces for reflection and local planning.

Turismo di prossimità ed economia sociale e solidale: esperienze spagnole. – Il turismo di prossimità ha guadagnato terreno dall’inizio della pandemia di Covid-19. Tuttavia, questa espressione era già stata sviluppata in precedenza, come un’esperienza di viaggio e di svago più ecologica e significativa in un contesto di compressione dello spazio-tempo e di emergenza climatica. Inoltre, la prossimità è molto apprezzata nell’economia sociale e solidale (ESS), sebbene il turismo debba ancora essere generalizzato secondo i principi dell’ESS. Questo articolo analizza le iniziative sviluppate e pro-mosse all’interno di due reti turistiche dell’ESS in Spagna, El Camino ESS e La Xarxa. L’obiettivo è di far riflettere sul turismo di prossimità come strumento per lo sviluppo locale nella transizione socio-ecologica.

Home tourism for a destination proposal: the Prenestini Mountains. – The COVID-19 pandemic triggered a significant shift in tourism patterns, particularly favoring domestic and proximity-based travel. This study investigates the impact of these changes on the Prenestini Mountains, a mountainous area near Rome. By analyzing data on tourism infrastructure, local initiatives, and community engagement, it is explored how the region has adapted to the new tourism landscape. Findings reveal that while the pandemic initially disrupted the tourism industry, it also presented opportunities for local development. The Prenestini Mountains has seen an increase in near-home tourism, particularly among hikers. The study highlights the importance of local products, cultural heritage, and sustainable tourism practices in attracting visitors. Furthermore, it is discussed the role of local communities, institutions, and networks in shaping the region’s tourism future. By leveraging its natural beauty, agricultural heritage, and proximity to Rome, the Prenestini Mountains has the potential to become a destination for sustainable and experiential tourism.

Inland, trails and local tourism as a tool for local development: the case of Centola in Campania. – The municipality of Centola, in Campania, in his hinterland is rich in naturalistic resources, in particular linked to paths and slow routes, which are rather marginal when compared to the popularity of the coastal area. In the framework of a proximity tourism oriented to the rediscovery of less valued resources (paths, green ways, nature trails, etc.), this contribution, through a field survey and the aid of qualitative instruments, investigates the underestimated potential of some paths, located in the immediate surroundings of the most popular coastal attractions in the municipality of Centola. The work aims to understand how the potential of slow and proximity tourism can be seized for the valorisation of the areas investigated in view of new forms of local development

Indici climatici e turismo di prossimità invernale nell’ambiente montano: una revisione della letteratura. – Come ben noto, il turismo di prossimità guadagna terreno come trend emergente nell’era post-pandemica, con un numero crescente di persone che scelgono destinazioni a breve distanza dalle aree urbane. In questa dinamica, le zone montane e alpine diventano luoghi privilegiati per coloro che cercano un rifugio dalla città, spingendo gli addetti ai lavori a valutare con attenzione l’impatto di tali flussi sul tessuto economico e ambientale locale.
Al contempo, il cambiamento climatico presenta nuove sfide per il turismo montano, in particolare quello invernale, influenzando negativamente l’af-fidabilità delle stagioni e la disponibilità delle risorse naturali. Queste mu-tazioni richiedono una risposta strategica da parte delle destinazioni mon-tane, che devono riconsiderare e adattare le proprie offerte turistiche alle nuove condizioni climatiche.
Risalta, in questo contesto, l’importanza di strumenti di misurazione come l’Holiday Climate Index (HCI) e il Climate Index for Tourism (CIT) uti-lizzati per valutare la propensione climatica al turismo di una certa località. Questi indici tengono conto di variabili quali temperatura, precipitazioni e vento per determinare la periodicità ideale delle visite turistiche, orien-tando di conseguenza i flussi di prossimità.
È altresì noto come per i ricercatori, i tecnici ed i “policy-makers”, che si occupano della resilienza delle destinazioni montane nel nuovo scenario climatico globale, sia essenziale un rigoroso inquadramento bibliografico.
Questo articolo intende, quindi, catalizzare l’attenzione dei climatologi e degli esperti di turismo sostenibile sulle necessità di una rassegna della let-teratura che sia quanto più accurata e approfondita e che indaghi l’interconnessione tra clima, indici di prossimità turistica e strategie future per l’economia montana. Si pone l’obiettivo di offrire una fotografia chiara degli strumenti disponibili, dei casi di studio rilevanti e delle opportunità che attendono il settore nel breve e medio periodo. Questa ricerca eviden-zierà, infine, le principali aree di ricerca da sviluppare, gettando le basi per
politiche turistiche lungimiranti che assecondino l’evoluzione delle neces-sità turistiche e la tutela degli ecosistemi montani.

Contrastare la stagionalità delle Alpi italiane con la cultura. Il caso dei forti di Exilles e Bard. – La capitalizzazione in chiave turistica della cultura e del patrimonio culturale è fondamentale per la crescita economica e lo sviluppo dei luoghi. Allo stesso tempo, però, l’industria del turismo rimane ancorata a una definizione intrinsecamente urbana di patrimonio culturale, da cui sono esclusi i beni e i paesaggi di tipo naturale. Coerentemente con queste premesse, il documento indaga il potenziale di una definizione ampia di turismo culturale (che comprende, oltre agli edifici, alle infrastrutture storiche e agli asset immateriali, anche i beni naturali costitutivi dell’identità della destinazione) come mezzo per contrastare la stagionalità delle destinazioni montane. Nel fare ciò, sono quindi presentati i casi di studio del Piemonte e della Valle di Susa e della valorizzazione in chiave turistica e culturale del Forte di Exilles e del Forte di Bard (in Valle d’Aosta). Il contributo termina con la discussione di alcune principali indicazioni pratiche e teoriche sulle potenzialità e i limiti del turismo dei grandi contenitori culturali rispetto alle sfide della stagionalità e della sostenibilità.

Proximity tourism and enhancement of the returning artistic-cultural heritage. – In marginal contexts, it is conceivable to think of a reflection on proximity tourism through artistic-cultural initiatives that dialogue with the landscape, highlighting the disparities in development between territories. Within the framework of this approach, the activity of relocating artworks emerges as an innovative strategy to transform the artistic heritage into an engine of revitalization and alternative fruition, while promoting local tourism. This approach is evident in various projects, including that of the MIC called “100 artworks come home”. This initiative aims to return artworks preserved in the deposits of 14 Italian museums, moving them to their places of creation to reconnect them to the historical and cultural context that inspired them. This study aims to explore the potential of this practice, analyzing some experiences to try to understand whether relocation (from the museum to the place of creation or first location) has generated ways of use capable of stimulating tourist dynamics and contributing to the attractiveness of villages and small towns. The lines of reflection that we intend to propose are therefore to seek a possible reading of proximity tourism with a view to enhancing the widespread artistic-cultural heritage and to reason precisely on the link between territory and heritage in terms of reconfiguring the dynamics of concentration (flows, cultural heritage...)

Promoting socio-cultural integration through a sustainable proximity tourism: the case of Pisino and its surroundings. – Istria is a historical region, stretching from the Gulf of Trieste and the Gulf of Quarnaro in the Adriatic Sea and the Julian Alps and the Dinaric Alps. Nowadays it is politically subdivided in three State entities; the largest part beloning to Croatia, the rest to Slovenia (mainly some cities in the coast) and to Italy (mainly the municipalities of Muggia and San Dorligo della Valle). In the past, this territory has been home for many different populations and object of many territorial disputes. This heavy cultural heritage has often caused difficulties of socio-cultural and economic integration.
Pasin, with approximately 9000 inhabitants, is the administrative main city of the region. Located in the centre of Istria, it has been isolated for a long time. Now improvements in transport infrastructure allows it to open to a niche tourism, based on its cultural heritage and its natural attactivenesses.
This paper analyses how a sustainable proximity tourism promotion in the region can contribute to understand the cultural differences, but also the common roots of the people now living in this territory, fostering social and economic development.

Con il ritorno dei flussi turistici ai livelli pre-Covid (UNWTO, 2022a, 2024), nell’estate del 2024 è tornata a diffondersi una percezione del turismo, che mette in evidenza l’insofferenza delle comunità locali per gli effetti del sovraffollamento turistico sulla qualità della vita, la perdita di identità dei luoghi, la gentrification delle città, l’usura delle risorse naturali, in particolare quelle idriche, e l’enorme produzione di rifiuti.

Nearby tourism and local development. The unexpressed potential of the Lazio lakes. – In the last few years, due to global events, traveling has become increasingly complex. These difficulties have produced the birth of a new type of tourism: slow and proximity tourism. A type of tourism directed to nearby and little-known places. a type of tourism looking for outdoor activities, uncontaminated territories, a different way of appreciating local culture and the landscape. The Lazio Region is a large container of this type of tourism: historic villages, religious destinations, typical products and a landscape rich in rivers and lakes. In 2021, ARPA Lazio detected the presence of 20 lakes, different in geomorphological and hydrogeological characteristics, located throughout the regional territory, which are perfect for welcoming tourists looking for slow and proximity tourism. These lakes are exploited for tourism purposes only to a small extent. The objective of this contribution is to start a reflection on what has been done and what should be done, placing lakes at the center of sustainable development projects.