Risultati per " cultural tourism"

The Creative Destruction of the Urban Social Infrastructures in the Antico Corso neighborhood, Catania. – This work retraces the transformation of the Antico Corso neighbourhood in Catania. Here, the ongoing ambitious project to convert a dismantled hospital into a multifunctional site including museum services and students’ housing is critically reinterpreted in light of processes layered over time in the district, dating back to the late 1970s conversion of a former Baroque convent into a university campus and to the gradual studentification that unfolded over three decades, recently intersecting with the growth of tourist accommodation.
The dismantling and reorganization of public services, integrated with or replaced by new, elitist or privatized functions such as university education, cultural consumption, and tourism practices, make it even more crucial to reflect through a historical lens on the district habitability and on the role of social reproduction for the local community.
The participatory process of community tourism in Oscata for the enhancement of Alta Irpinia. - Tourism is one of the most disruptive phenomena on a global scale, both as concerns intensity in terms of the flows of people it moves and for the economic, social and environmental transformations it brings. The exploitation of territorial resources and the effects tourism produces can at times result irreversible on the environmental system of reference. This element has often been underestimated by the tourism industry remaining unable to prevent the negative consequences of mass tourism which, on the one hand, damages resources and, on the other, corrodes the socio-territorial fabric. Consequently, a rethinking of the processes of development in the sector is necessary from the perspective of sustainability through local community participation.
The paper, based on the experience of Oscata, a rural village situated in Alta Irpinia, aims to reflect on alternative forms of tourism such as community tourism which welcomes visitors offering them hospitality underpinned by emotional and culturally interesting involvement thus triggering integration and participation in the local community's routine activities and mainstream social events.
Climate Crisis and Tourism in the Maira and Vermenagna Valleys (Piedmont Alps). – This study examines the transformations driven by climate change in the alpine context, focussing on the Maira and Vermenagna Valleys in the Piedmont Alps, two areas marked by environmental vulnerability and significant exposure to ongoing climatic and socio-economic pressures. The research explores how rising temperatures and decreasing snowfall are significantly reshaping the local tourism supply, requiring a reorganisation of the sector.
Combining in-depth interviews with local stakeholders and quantitative analysis of tourism and climate data, the study reveals a growing awareness of the phenomenon and its socioeconomic impacts. The climate crisis has exposed the unsustainability of traditional ski-based tourism, prompting a shift toward more resilient models such as experiential, outdoor, and cul-tural tourism.
While the Maira Valley shows greater adaptability thanks to an already di-versified offer, the Vermenagna Valley, historically reliant on alpine skiing, struggles to transition. The findings highlight the urgent need for locally coordinated strategies that integrate sustainability, cultural identity, and innovation.
Mountain Villages and Resources for Sustainable Development: The Role of Traditional Water Systems in the Tourism-Cultural Ecosystem in Oman. – Prior to the advent of the Coronavirus pandemic, the Hajar Mountains, which are renowned for their distinctive peaked hills (Jebel Akhdar and Jebel Shams), were primarily frequented by the local community. However, recent years have seen a significant rise in international visitors, particularly to the mountain villages of northern Oman, known for their unique natural and cultural heritage. Key elements include the wadis, seasonal riverbeds, and the aflaj, ancient irrigation channels crucial for agriculture and daily life. Among the most significant aflaj are Falaj al-Khatmeen (Birkat Al Mouz) and Falaj Daris (Nizwa), both UNESCO World Heritage Sites. Despite their cultural value, these sites experience short tourist stays, usually not exceeding two days. This study explores tourist flows, visitor motivations, and local tour guides’ perspectives, using archival research, field surveys, and semi-structured interviews. The findings highlight the need for a new tourism strategy, shifting from a transit-based model to a sustainable tourism approach. Proposed itineraries integrating Birkat Al Mouz and Nizwa aim to extend tourist stays, enhance engagement with the region’s cultural and natural assets, and generate lasting economic benefits for local communities. By promoting responsible tourism, this study advocates for the protection of UNESCO sites, cultural heritage preservation, and the active involvement of local populations in tourism development.
Comparative Experiences of Equestrian Sports Events in the Metropolitan Area of Rome. – Sports events offer an opportunity for regeneration, visibility, and international repositioning for the hosting territories as they can lead to the creation of cultural districts, displaying the territory’s self-representation and specialization. While these events require significant organizational and financial commitments, they also present strategic opportunities with various effects, such as economic diversification and cultural enrichment. This study examines the territorial impacts of two equestrian sports events in the Rome metropolitan area: the 2022 World Equestrian Games and the Piazza di Siena horse show. Despite
performing the same sport discipline, these events have different economic, social, and environmental impacts, as well as varying dynamics related to managing territorial conflicts. The reflection aims to analyse how to reconcile the goals of tourism-economic development and environmental protection in areas with significant natural value, by identifying programmatic actions and best practices.
From Mega Events to city’s touristification: dilemmas of Genoa’s renewed cultural capital. – The Mega Events that Genoa (Liguria, Italy) hosted between 1990 and 2004 (Expo ’92, 2001 G8 summit, European Capital of Culture 2004) have shifted the urban change and economic transition of the city towards cultural tourism, inducing administrators in the past two decades to organise a series of periodic minor events in order to maintain this trend. In this article we analyse the statistical data that demonstrate these changes and present the results of a survey disseminated to 522 citizens and users of the Liguria Region with the aim of understanding the locals’ perception about the role of such events in catalysing urban transformation and about the risks or opportunities related to the touristification of Genoa. The results emphasise the enduring gap between the “long timescales” of urban transformations and their perception, identifying the main drivers of these transformations.
Territorial management and promotion of the tourism offer: a study on the city of Benevento. – This paper explores tourism management in the Sannio region, focusing on Benevento. It highlights the importance of integrating the region’s natural, cultural, and gastronomic resources into a cohesive tourism offer. Through surveys and interviews with visitors, the study identifies key strengths, such as the region’s unique identity and attractions, but also highlights challenges like limited accessibility and inadequate infrastructure. Wellness, nature-based, and cultural tourism are identified as high-potential growth segments. The paper recommends strategic, integrated management, including infrastructure improvements, targeted marketing, and collaborative governance to enhance tourism developTerritorial management, Proximity tourism, Tourism, Territo-rial competitivenessment and competitiveness.
Strategic planning and local tourism: the case of Grecìa Salentina. – The XXVI edition of the Report on Italian Tourism from the Institute of Sciences of Cultural Heritage of the National Research Council (CNR ISPC) revealed that in 2022 (Marasco et al., 2023), out of the 70.1 billion euros spent by Italian tourists within the country, only 15.2 billion euros remained within the visitors' home regions. This marked a decrease of about 0.5 percentage points compared to 2019, showing a negative trend for local tourism. Despite this, proximity tourism shows strong potential, especially in marginal and inland areas, which can contribute to these places' development and cultural awareness. To achieve this, it is important to integrate local tourism into a long-term process led by the local community, emphasizing environmental, cultural, economic, and social sustainability as outlined in Agenda 2030. This approach is exemplified by the Strategic Plan for Tourism Development for the Union of Municipalities of the Grecìa Salentina, which aims to promote sustainable tourism.
I superlativi geografici come potenziale per il marketing turistico di prossimità? La posizione eccezionale della Montagna friulana nel contesto delle Alpi. – Seguendo un quadro teorico, questo studio vuole identificare e definire i superlativi geografici nelle Alpi friulane. L’obiettivo del lavoro è individuare caratteristiche geografiche uniche, da utilizzare in una politica di marketing del turismo di prossimità – materia studiata consuetamente in ambito di geografia regionale applicata. È il caso, in particolare per la Montagna friulana, di una posizione speciale nel contesto più vasto delle Alpi, che sembra scarsamente valorizzata, e anche poco conosciuta, così come per una serie di ulteriori caratteristiche paesaggistiche, culturali e geografiche in senso lato. A nostro parere, non esiste un’altra regione in cui tante caratteristiche naturali e culturali coincidono in un’area così limitata. Tuttavia, tale straordinaria diversità e ricchezza non si riflettono in un adeguato sviluppo regionale. L’articolo intende così ispirare gli esperti di marketing turistico di prossimità, e cerca quindi di dare un contributo alla teoria e alla prassi dello sviluppo delle aree periferiche.
Urban green spaces as proximity tourism destinations: the potential of the Maredolce - La Favara complex between care practices and heritage enhancement. – Proximity tourism allows residents to experience familiar places in new ways and to perceive otherness in an elsewhere that does not imply distance. In urban settings, green spaces offer an evocative appeal that can be emphasized when combined with interest in the presence of heritage emergencies. Therefore, it is possible to reflect on the potential of green areas in urban settings and the implications for tourism and sustainability challenges. Green spaces in cities generate crucial connections that strengthen communities while contributing to local development. This article aims to analyze the role of heritage communities in the care and enhancement of urban green spaces as destinations with the aim of promoting critical tools useful for more equitable and sustainable planning of green space enhancement strategies for tourism. This research explores the case of the Maredolce - La Favara complex (Palermo) with a qualitative methodology that included participant observation and field survey. The green space is subject to processes of care put in place for decades by a group of inhabitants who work for the enhancement and involvement of the area in the representation and governance policies of the city. The processes and dynamics related to the context under study are analyzed to highlight how heritage walks, as effective practices of proximity tourism, can contribute to sustainable urban development that enhances local in-stances of signification and affective belonging to places.
Landscape and proximity fruition in the Euganean Hills context: reflections from an educational experience. – Tourism-recreational practices are often framed through dichotomous concepts such as near/far, familiar/unfamiliar, tourist/local, and everyday/exotic. With this awareness, we proposed a didactic laboratory within the Master’s degree program in Landscape Science at the University of Padua to address the following research question: What role does the experience of landscape play in reconsidering these dichotomous approaches? We analysed the Euganean Hills area in the Padua province exploring four specific contexts, two historical houses and two museums, where the relationship with the landscape is defined by practices of proximity and specific connections with natural and cultural heritage values. The research was based on desk analysis of demographic and tourism data, strategic and promotional documents, visits and interviews. Dialogue with local operators, their perspectives on local communities and the direct immersion in the landscape unveiled the multiple ways in which the Euganean landscape is understood and promoted for leisure purposes. What emerged is the plurality of discourses and images, places and initiatives, often co-created ‘from below’, that define and redefine the landscape. Tracing the variety of proximity visits, experienced similarly by residents and tourists through an interesting hybridisation process mixing roles, motivations and space sharing, allows to overcome dichotomies and open up new spaces for reflection and local planning.
Culture e patrimoni dell’acqua nel Mediterraneo: una proposta sull’onda del “futuro liquido”. – Nuove prospettive di sviluppo economico e sostenibile possono nascere da una perfetta combinazione di turismo e digitalizzazione, conoscenza storica e valorizzazione del patrimonio nel Mediterraneo. La creazione di reti per condividere le migliori esperienze turistiche nazionali e internazionali nella tutela del patrimonio liquido è senza dubbio un aspetto fondamentale. In questo quadro, emergono esperienze e musei legati al mare volte a offrire al grande pubblico piattaforme rappresentative - sia fisiche che digitali - del patrimonio esemplare delle civiltà e delle culture nel Mediterraneo. Questo consente ai turisti di entrare in contatto con realtà istituzionali e imprenditoriali che implementano, in una logica sinergica, pratiche turistiche sostenibili; connettere turisti e comunità favorisce, inoltre, un dialogo che può motivare soprattutto i giovani a diventare narratori consapevoli e attori del proprio “futuro liquido”.
Home tourism for a destination proposal: the Prenestini Mountains. – The COVID-19 pandemic triggered a significant shift in tourism patterns, particularly favoring domestic and proximity-based travel. This study investigates the impact of these changes on the Prenestini Mountains, a mountainous area near Rome. By analyzing data on tourism infrastructure, local initiatives, and community engagement, it is explored how the region has adapted to the new tourism landscape. Findings reveal that while the pandemic initially disrupted the tourism industry, it also presented opportunities for local development. The Prenestini Mountains has seen an increase in near-home tourism, particularly among hikers. The study highlights the importance of local products, cultural heritage, and sustainable tourism practices in attracting visitors. Furthermore, it is discussed the role of local communities, institutions, and networks in shaping the region’s tourism future. By leveraging its natural beauty, agricultural heritage, and proximity to Rome, the Prenestini Mountains has the potential to become a destination for sustainable and experiential tourism.
Urban regeneration and tourism in peripheral neighbourhoods: the case of Bagnoli (Naples). – This article deals with the relationship between suburbs, urban regeneration and tourism development by addressing the case of Bagnoli, a former industrial district on the western outskirts of Naples. Bagnoli is a coastal neighbourhood which preserves the dismissed facilities and the social landscape from its industrial past and is still struggling to fully implement a regeneration process that would allow it to regain its ancient tourist vocation. However, the new debate and the new planning ferment that seem to be developing around the issue today perhaps justify cautious optimism: If good intentions are followed by concrete facts, it could actually be possible to get out of this thirty-year impasse and enhance the territorial resources of Bagnoli, which range from sea bathing to thermalism, from traditional to innovative kinds of cultural tourism.
Proximity tourism and enhancement of the returning artistic-cultural heritage. – In marginal contexts, it is conceivable to think of a reflection on proximity tourism through artistic-cultural initiatives that dialogue with the landscape, highlighting the disparities in development between territories. Within the framework of this approach, the activity of relocating artworks emerges as an innovative strategy to transform the artistic heritage into an engine of revitalization and alternative fruition, while promoting local tourism. This approach is evident in various projects, including that of the MIC called “100 artworks come home”. This initiative aims to return artworks preserved in the deposits of 14 Italian museums, moving them to their places of creation to reconnect them to the historical and cultural context that inspired them. This study aims to explore the potential of this practice, analyzing some experiences to try to understand whether relocation (from the museum to the place of creation or first location) has generated ways of use capable of stimulating tourist dynamics and contributing to the attractiveness of villages and small towns. The lines of reflection that we intend to propose are therefore to seek a possible reading of proximity tourism with a view to enhancing the widespread artistic-cultural heritage and to reason precisely on the link between territory and heritage in terms of reconfiguring the dynamics of concentration (flows, cultural heritage...)
Promoting socio-cultural integration through a sustainable proximity tourism: the case of Pisino and its surroundings. – Istria is a historical region, stretching from the Gulf of Trieste and the Gulf of Quarnaro in the Adriatic Sea and the Julian Alps and the Dinaric Alps. Nowadays it is politically subdivided in three State entities; the largest part beloning to Croatia, the rest to Slovenia (mainly some cities in the coast) and to Italy (mainly the municipalities of Muggia and San Dorligo della Valle). In the past, this territory has been home for many different populations and object of many territorial disputes. This heavy cultural heritage has often caused difficulties of socio-cultural and economic integration.
Pasin, with approximately 9000 inhabitants, is the administrative main city of the region. Located in the centre of Istria, it has been isolated for a long time. Now improvements in transport infrastructure allows it to open to a niche tourism, based on its cultural heritage and its natural attactivenesses.
This paper analyses how a sustainable proximity tourism promotion in the region can contribute to understand the cultural differences, but also the common roots of the people now living in this territory, fostering social and economic development.
App GIS-based per le Smart Tourist Destinations nel Governatorato di Muscat, Oman. – Le ICT e il turismo giocano ruoli fondamentali nello sviluppo delle economie globali emergenti, offrendo opportunità e strumenti strategici per promuovere la crescita delle mete. Le Destinazioni Turistiche Smart (STD) utilizzano strumenti e tecnologie disponibili per co-creare valore ed esperienze immersive per i turisti, generando nel contempo profitti e benefici per le organizzazioni e la destinazione nel suo complesso.
Il presente contributo espone nella sua totalità le fasi dello sviluppo di un’applicazione per smartphone progettata per l’esplorazione del territorio dell’Oman, comprendente le sue diverse risorse naturali e culturali, infrastrutture turistiche e strutture ricettive. La metodologia impiegata comprende la raccolta dati da fonti primarie, la georeferenziazione di numerosi punti di riferimento naturali, culturali e ricreativi, e l’utilizzo degli strumenti Arc-GIS e Google Earth per l’elaborazione dei dati. L’applicazione sviluppata si dimostra essere uno strumento intelligente e reattivo, in grado di soddisfare le esigenze del turismo esperienziale. Offre agli utenti la possibilità di personalizzare iti-nerari in linea con i loro gusti, preferenze ed esigenze. Integrando tecnologie all’avanguardia e dati geografici, l’applicazione per l’esplorazione dell’Oman porta le esperienze turistiche a nuove vette, mettendo in evidenza le diverse attrazioni del paese. Questo articolo specifico presenta le considerazioni finali alla luce di una serie di cambiamenti ambientali e territoriali che sono avvenuti durante la fase di validazione.
The places of the comedy along the via Casilina. – This contribution begins with a re-reading and re-interpretation of the Divina Commedia from a geographical perspective. Operation useful for capturing symbols and signs that still manifest themselves today in those places mentioned, in the Commedy. These places, located along the via Casilina, if put into a system, outline a potential itinerary dedicated to the figure of Dante Alighieri, representing a piece of the mosaic of routes that structure the network of routes in the territory of the Lazio sub-apennines (via Francigena in southern Italy, way of st. Thomas, food and wine itineraries of the cesanese lands, path of the parks, etc.).
Between art, culture and landscape. Three Famous cemeteries in Paris. – Along the centuries, a sort of pilgrimage to cemeteries, sometimes to very far ones, took place, as in the famous example of the travel of the poet Caius Va-lerius Catullus to the tomb of his brother.
On the contrary, in the 19th century the fashion to visit outstanding sepulchres, renowned for artistic or cultural purposes, emerged. The example of the cemetery of Genoa-Staglieno is well known, and the Novodèviciy monastery in Moscow was frequented, secretly and if possible, even under the Soviet power.
A recent statistic about the most visited graveyards worldwide reveals that, out of 417 places considered, 192 are Italians, lying in many regions: 55% of the total, while at the 2nd place is Spain with 29 places and 8,3% of the total.
In Paris this type of tourism reaches, above all, that of Père-Lachaise, and then that of Montparnasse and that of Montmartre.
The National Recovery and Resilience Plan: recovery of inner areas for sustainable tourism and economy. – European Commission and European Parliament have issued the Recovery Plan, also called Next Generation EU, to revive the finance and the economy of European countries compromised by the effects of the Covid-19 pandemic. The Italian Government has developed a specific plan for the recovery of inner areas with particular attention to the redevelopment of the villages: very emblematic, in this sense, The National Borough Plan, promoted and managed directly by The Italian Ministry of Culture. The Recovery of inner areas perfectly coincides whit the great challenges of contemporary society: ecological transition, climate change, environmental sustainability, better quality of life. Concepts such as slow philosophy, slow food, slow tourism are increasingly popular and form the basis for a profound cultural change, to build a slow life that is more compatible with the needs and sensibilities of humanity.

Calabrian ways: religious itinerary for Geography’s path. – In recent years, historical, religious, food and wine and cultural itineraries have become increas-ingly important for the discovery of Italian villages and landscapes: in constant growth is the interest in these tools of knowledge of the history and heritage of Italy.
This work proposes the creation of geo-itineraries based on historical studies concerning the life of two Calabrian monks. The creation of these itineraries, through Gis technology, would lead to the enhancement of still little-known villages, belonging to the internal areas of Calabria, and, at the same time, the rediscovery of the relationship between the tourist and the landscape.

The valorization of the natural and cultural heritage of the territory of Grassano and Grottole in Basilicata for sustainable tourism: geomorphological and GIS analysis for planning sustainable tourism itineraries. – The recognition of Matera as European Capital of Culture 2019 will certainly serve in the near future to channel more effectively part of the tourist flow towards the inner areas. Therefore, a study of a significant portion of the inner area of Matera was undertaken, aimed at collecting elements of the physical landscape that would act as a landscape “frame” for the formulation of hypotheses of routes with “multiple” values. In fact, the study area includes the villages of Grassano and Grottole, which have elements of cultural interest that are useful for valorising the itinerary to be proposed. The knowledge of the geographical elements of the study area, the accurate analysis of the forms of the physical landscape and the geomorphological processes that have generated them, the inventory of the main cultural attractions of the two villages located in the study area, as well as the use of a geographical information system, have made it possible to design the route proposed in this article.

Interactive apps for the tourist enhancement of Oman. – Many tourist destinations are embracing ICT in order to become an STD (Smart Tourist Destination), a place that uses the available tools and techniques to allow demand and supply to co-create value, pleasure, and experiences for the tourist in addition to wealth, profits, and benefits for organizations and the destination. The main aim of this paper is to present the prototype of an application for smartphones to explore the territory of Oman in relation to its resources (natural and cultural), infrastructure and accommodation for tourism purposes sector. The methodology provided for: the collection of data from the main statistical sources, the acquisition of geographical maps, the georeferencing of a substantial number of natural, cultural and recreational resources, the use of the Arc-GIS and Google Earth tools for data processing, the compilation and addition of text information to feature locations in tables, and the use of specific software for programming the app. The main goal of the app is to meet the needs of experiential tourism through interactivity that allows the users to obtain itineraries that reflect their tastes, needs and preferences.

For a model of governance of Cultural Routes: Territorial Business Systems. The case study of the Via Francigena between Monti Prenestini ed Ernici. – Cultural routes and way are gradually assuming a leading role in territorial planning policies because on the one hand they are capable of responding to the criteria of environmental, social and economic sustainability and, on the other, of favoring an expansion of the tourist offer with a strong connotation identity. The study aims to support the hypothesis that a geographical approach by aggregates can represent the indispensable premise for the development of a governance model which, through the itinerary and the way, guarantees the implementation of actions aimed at enhancing and managing extended coherent territorial areas.

What remains of the legacy of Matera 2019 after Covid-19. – The health crisis, which brought with it a consequent economic and socio-cultural crisis, dramatically revealed the vulnerability of our economic and production model, which is not very resilient to sudden and sudden changes. The coronavirus crisis requires, in fact, to take the lens of sustainable development and the 17 Sdgs grid to "inspire" the restart, proposing and taking better choices for the future, thus avoiding wasting resources and perpetrating in secular errors. Nothing will be like before for the sectors that have suffered and are experiencing the uncertainty of tomorrow: first of all, tourism. Tourism and, more generally, the entire hospitality, catering and culture sector are among the sectors most affected by the Coronavirus crisis. Some particularly critical situations are above all in cities that add culture, business and congresses. The case of Matera, ready to manage and reap the legacy of the extraordinary year from ECoC, clearly poses the urgency of the convinced turn towards the 2030 Agenda, to make our territories more sustainable, resilient and inclusive.

Breathing the Atmosphere of the Past. The “Strada dello stracchino e della pietra”. – Since many decades the cultural heritage has a very important role in the construction and development of territories. It can be tangible and intangible and it is a factor of the territorial production. Among them several cultural expressions, one of the most important is the typical magri-food production. In this article the attention is focused on the traditional production of stracchino and to its related civilization, which has produced tangible signs in the territories which today represent the authenticity of the territorial development. This is strictly connected to the new and modern forms of tourism, which compose the frame of a “total leisure experience”, such as the one of the valleys studied in this case study.

The Segmentation of Tourist Demand in Museum: The Case Study of the Museum of San Gennaro’s Treasure – This Article, in its first part, analyzes the tourist demand of the cultural heritage, preparing an overview of the most visited museums than less by tourism.

From this initial confrontation, the article runs through the elaboration of the reasons for which the most visited museums are always among the best known in the world, while lesser known ones have difficulties in attracting visitors. For this purpose, it describes the case study of the Museum of the San Gennaro’s Treasure, which although it has still a small number of visitors compared to major international museums, has had a significant growth in visitors in recent years. It shows, therefore, that only when the differentiated preferences of tourists encounter a tourist offer that meets their needs, cultural heritage can be fully tapped thanks largely to the role of the local population, which is the strategic instrument for sustainable exploitation of cultural heritage. In the last part, the article outlines the new possibilities for management of cultural heritage in order to the needs of both tourists and local community, thanks to an unconventional interpretation of the relationship between cultural heritage and types of tourists, referring to some influential variables on consumer buying behavior.

Southern Italy and Euro-Mediterranean development. Cultural Routes for a new territorial vision – Cultural routes have assumed, for our country and especially for the South, a particularly important value and are becoming nowadays ever more instrument and opportunities for tourism innovation. The perception is that we are at the gates of a new historical phase in which a substantial reflection on new forms of enjoyment of territories contrasts with the aggression of the great cultural heritage.
To the south and along the trajectories of cultural and historical itineraries, the common Euro-Mediterranean root of crossed territories and the ties between communities deserve a different consideration, new forms of integrated tourism and a different narrative ability.
For these reasons an organic reflection on the prospects of territorial development, starting from the routes that run through and give life to the Southern Italy and Mediterranean tourist realities, erroneously defined minor, becomes particularly important nowadays, and probably one of the concrete sources of feasible sustainable development.

The “Via degli Abruzzi”. a key route to local development. – The renewed attention paid by Institutions, public authorities and scholars to main historical routes as well as their more serious consideration of rural areas’ development suggest the author to focus his interest on the ancient route of the “Via degli Abruzzi”, which played a crucial role for several centuries for religious, cultural and most importantly commercial purposes, connecting Central and Northern Italy to Southern Italy. This paper aims not only to discover again such a history, but also to let re-emerge nowadays a network of potential relationships and a renewed interest in the areas covered by this communication route, by stimulating new cultural tourism flows which could travel through this route again, and even envisaging a possible institutionalisation of its itinerary, for a more varied and efficient use of its environmental and cultural resources.