Strategic planning and local tourism: the case of Grecìa Salentina. – The XXVI edition of the Report on Italian Tourism from the Institute of Sciences of Cultural Heritage of the National Research Council (CNR ISPC) revealed that in 2022 (Marasco et al., 2023), out of the 70.1 billion euros spent by Italian tourists within the country, only 15.2 billion euros remained within the visitors' home regions. This marked a decrease of about 0.5 percentage points compared to 2019, showing a negative trend for local tourism. Despite this, proximity tourism shows strong potential, especially in marginal and inland areas, which can contribute to these places' development and cultural awareness. To achieve this, it is important to integrate local tourism into a long-term process led by the local community, emphasizing environmental, cultural, economic, and social sustainability as outlined in Agenda 2030. This approach is exemplified by the Strategic Plan for Tourism Development for the Union of Municipalities of the Grecìa Salentina, which aims to promote sustainable tourism.

Landscape and proximity fruition in the Euganean Hills context: reflections from an educational experience. – Tourism-recreational practices are often framed through dichotomous concepts such as near/far, familiar/unfamiliar, tourist/local, and everyday/exotic. With this awareness, we proposed a didactic laboratory within the Master’s degree program in Landscape Science at the University of Padua to address the following research question: What role does the experience of landscape play in reconsidering these dichotomous approaches? We analysed the Euganean Hills area in the Padua province exploring four specific contexts, two historical houses and two museums, where the relationship with the landscape is defined by practices of proximity and specific connections with natural and cultural heritage values. The research was based on desk analysis of demographic and tourism data, strategic and promotional documents, visits and interviews. Dialogue with local operators, their perspectives on local communities and the direct immersion in the landscape unveiled the multiple ways in which the Euganean landscape is understood and promoted for leisure purposes. What emerged is the plurality of discourses and images, places and initiatives, often co-created ‘from below’, that define and redefine the landscape. Tracing the variety of proximity visits, experienced similarly by residents and tourists through an interesting hybridisation process mixing roles, motivations and space sharing, allows to overcome dichotomies and open up new spaces for reflection and local planning.

Urban regeneration and tourism in peripheral neighbourhoods: the case of Bagnoli (Naples). – This article deals with the relationship between suburbs, urban regeneration and tourism development by addressing the case of Bagnoli, a former industrial district on the western outskirts of Naples. Bagnoli is a coastal neighbourhood which preserves the dismissed facilities and the social landscape from its industrial past and is still struggling to fully implement a regeneration process that would allow it to regain its ancient tourist vocation. However, the new debate and the new planning ferment that seem to be developing around the issue today perhaps justify cautious optimism: If good intentions are followed by concrete facts, it could actually be possible to get out of this thirty-year impasse and enhance the territorial resources of Bagnoli, which range from sea bathing to thermalism, from traditional to innovative kinds of cultural tourism.

Functions and benefits of green infrastructure: from contrast to climate change to the tourist positioning of cities. – Cities, in addition to being the main protagonists of global competition, represent those territorial contexts in which the effects of climate change become more evident. Among the sustainable urban planning tools supporting them are green infrastructures that can provide useful solutions capable of strengthening their resilience, transforming them into more pleasant and liveable environments. In light of these considerations, the contribution addresses the role played by green infrastructures also for the purposes of a more effective tourist positioning of cities in compliance with the sustainable development goals.

 

The valorization of the natural and cultural heritage of the territory of Grassano and Grottole in Basilicata for sustainable tourism: geomorphological and GIS analysis for planning sustainable tourism itineraries. – The recognition of Matera as European Capital of Culture 2019 will certainly serve in the near future to channel more effectively part of the tourist flow towards the inner areas. Therefore, a study of a significant portion of the inner area of Matera was undertaken, aimed at collecting elements of the physical landscape that would act as a landscape “frame” for the formulation of hypotheses of routes with “multiple” values. In fact, the study area includes the villages of Grassano and Grottole, which have elements of cultural interest that are useful for valorising the itinerary to be proposed. The knowledge of the geographical elements of the study area, the accurate analysis of the forms of the physical landscape and the geomorphological processes that have generated them, the inventory of the main cultural attractions of the two villages located in the study area, as well as the use of a geographical information system, have made it possible to design the route proposed in this article.

For a model of governance of Cultural Routes: Territorial Business Systems. The case study of the Via Francigena between Monti Prenestini ed Ernici. – Cultural routes and way are gradually assuming a leading role in territorial planning policies because on the one hand they are capable of responding to the criteria of environmental, social and economic sustainability and, on the other, of favoring an expansion of the tourist offer with a strong connotation identity. The study aims to support the hypothesis that a geographical approach by aggregates can represent the indispensable premise for the development of a governance model which, through the itinerary and the way, guarantees the implementation of actions aimed at enhancing and managing extended coherent territorial areas.

Tourism Load Capacity as a Planning Tool in an Initiative of Rural Community Tourism. The Case of La Posada Rural La Amistad, Isla De Chira, Gulf of Nicoya, Costa Rica. – In Costa Rica, tourism is one of the first economic activities. At national level many tourism initiatives have emerged and specifically rural community tourism. As a way to strengthen the tourism offer, these initiatives must adopt several planning measures to control the effects derived from visitation, such as studies of tourism load capacity (CCT). La Posada Rural la Amistad, located on Isla de Chira in the Gulf of Nicoya, is one of those initiatives, managed by the community organization “Las Damas de Chira”. It offers accommodation, food and a protected area with a variety of attractions with tourism potential. To take advantage of this potential and in accordance with the Tourism Sustainability Standard of the Costa Rican Institute of Tourism (ICT), the organization, with the support of academics from the Tourism Studies Program of the National University, has applied different planning tools, including CCT studies, which refer to the maximum number of people who can visit a space at the same time, without physical and socioeconomic impacts. For this purpose it was necessary to take into account the basic tools to assess and control the effects derived from visitation to the protected area of the inn and strengthen tourism activity in terms of quality and sustainability. This article presents the methodology, results and analysis of the implementation of the CCT study in this protected area, applying the methodology proposed by Dr. Miguel Cifuentes in 1999.

Emotion, Religion and Local Development. The other Pompei. – The change in tourism competitive environment has transformed the sector in terms of demand and supply. Religious tourism, however, still oriented towards product, not inclined to innovation, seems to have only been marginally involved in this process. The growing awareness of the relevance of the demand and the benefits that can derive from it, in terms of sustainability, local development, protection and enhancement of historical artistic heritage, has aroused an adequate, albeit recent, attention to the phenomenon, urging new planning and cognitive requests that, however, have not yet fully translated into broad and organic research. The intent of the paper is to contribute to the enrichment of the informative panorama through the analysis of religious tourism in Pompei. The definition of the relevance of the religious component on the other tourist motivations and the description of the needs and characteristics of the demand, were the main intentions that guided the research.