Strategic planning and local tourism: the case of Grecìa Salentina. – The XXVI edition of the Report on Italian Tourism from the Institute of Sciences of Cultural Heritage of the National Research Council (CNR ISPC) revealed that in 2022 (Marasco et al., 2023), out of the 70.1 billion euros spent by Italian tourists within the country, only 15.2 billion euros remained within the visitors' home regions. This marked a decrease of about 0.5 percentage points compared to 2019, showing a negative trend for local tourism. Despite this, proximity tourism shows strong potential, especially in marginal and inland areas, which can contribute to these places' development and cultural awareness. To achieve this, it is important to integrate local tourism into a long-term process led by the local community, emphasizing environmental, cultural, economic, and social sustainability as outlined in Agenda 2030. This approach is exemplified by the Strategic Plan for Tourism Development for the Union of Municipalities of the Grecìa Salentina, which aims to promote sustainable tourism.

Major events and local identity. The case of “la notte della taranta” in Salento. – Major events are often created to enhance or regenerate territorial attractiveness. The goal is not only to maximize the economic and employment impacts that can directly affect the event itself but also to attract the attention of investors, tourists, and institutions to invest resources and projects in the territory. In reality, these events, in addition to their attractiveness purposes, also have generative purposes, potentially contributing to strengthening the sense of belonging within the local community, territorial cohesion, and, consequently, the affective and financial investment of individual inhabitants as well as the community as a whole. This contribution, starting from the analysis of the summarised interpretative framework, aims to evaluate the effects of the Notte della Taranta on the territory and the Salento identity over a quarter of a century.

From “Italia dei barconi” to “Italia dei balconi”. National identity at the time of Covid-19. - This work is part of the debate known as «Media Geography» (Zimmermann, 2007; dell‟Agnese, 2011) and it aims to critically investi-gate the collective processes of identity narratives produced by the crisis developed by the Covid-19 emergency in Italy. These processes are identified in the media mainstream narratives of the sense of a common belonging and representation (Foucault, 1980; Schwartz, 2008). The survey takes into consideration the period February-April 2020 and it has identified a chronology of “Us”, structured as follows: “Us and Them”, “Us”, “Us and us”, through a semiotic and visual approach, a structure that encourages us to reflect on the contrast between local and global. Finally, the close link between politics and identity narration is highlighted: through the media, it tends to build images that activate and orient collective narration, confirming that «the ideological mobilization of identity concerns the images of identity rather than identity itself» (Pollice, 2005).

Landscape as vocation: an exploration of the development strategies of some Italian inner areas. – Going beyond a limiting approach of the protection of landscape as constraining, this might be interpreted as an asset for development. Building on this background, this contribution, analyzing the local development strategies produced by some of the project areas included in the Italian National Strategy for Inner Areas, investigates to what extent landscape is interpreted as a driver for development, or as vocation, in places where its preservation and protection are a matter of paramount importance.