Towards an integrated tourism model for Campania. Local tourism and the Cilento area. – The 2019 health emergency has produced severe impacts on the tourist economy. The first signs of a recovery in the sector came from short-range and short-term trips to uncrowded locations later defined as “proximity tourism”. In Campania, some of these small villages are distributed in the hinterland of geographical areas peripheral to the main relational circuits, such as the Cilento National Park district. This area has great attraction, as it is a short distance from the Salerno coast. Starting from this consideration, the contribution intends to focus attention on the current configuration and future prospects of the sea routes that connect the coastal capitals of Campania to the numerous coastal centers of Campania. Then, reflecting on the possible interactions between “proximity tourism” and “foreign tourism”, in development in the post-pandemic phase, the contribution pays attention to the phenomenon of the rediscovery of the attractiveness of smaller villages, to show how an intensification of maritime routes can contribute to sustainable tourism development, not only from a “proximity” perspective, but by intervening in the rebalancing of the regional tourist movement.

The Mission Tourism and Culture in the PNRR: Unrepeatable Opportunity for the Sustainability of Italian Tourist Development. – The pandemic Covid19 has brought down tourism and the Italian Government, thanks to the funds made available by the European Union through the NextGenerationEU programme, has given to this sector a strong boost in the National Recovery and Resilience Plan (PNRR), granting a series of investments and financing useful for a new restarting, included in the culture and tourism mission. The article, therefore, will analyze the main guidelines on which this mission is based, trying to outline the future scenarios, highlighting the costs and benefits for Italy as a whole and for inland areas and old towns, which are currently very compromised due to the sharp demographic decrease and the ageing of the population. The funds available in the PNRR could be used to launch a different phase in Italy’s tourism development, completely overturning the geography of flows that until now have been concentrated on two main routes, namely cities of art and seaside tourism, with consequent environmental and social impacts. In conclusion, the PNRR may constitute a major turning point in this sector, allowing for a spread of tourist flows, easing the impact on the now traditional destinations, but also giving development opportunities to the marginal areas of our country, expanding tourist products vertically and innovating the entire system in a sustainable manner.

Thermal and SPA tourism in Italy: evolution, impacts and future perspectives. – Thermalism is a complex and articulated sector that in Italy over the years has changed its positioning. This study aims to identify the SPA tourism evolution and its contribution to the development of local economies, as well as how it can generates and increase a value proposition for the local sys-tems in the post pandemic. The data confirm the assumption of the importance of the SPA tourism in the sustainable development of the local economies that have specific resources. Furthermore, this contribution aims to state the objectives, which need to be achieved to reinvest, and regenerate territories devoted to SPA tourism in order to benefit from the possibility of reconstructing new models as a unique opportunity offered by the pandemic for this tourism sector, which represents an important resource in social and economic terms.