Towards an integrated tourism model for Campania. Local tourism and the Cilento area. – The 2019 health emergency has produced severe impacts on the tourist economy. The first signs of a recovery in the sector came from short-range and short-term trips to uncrowded locations later defined as “proximity tourism”. In Campania, some of these small villages are distributed in the hinterland of geographical areas peripheral to the main relational circuits, such as the Cilento National Park district. This area has great attraction, as it is a short distance from the Salerno coast. Starting from this consideration, the contribution intends to focus attention on the current configuration and future prospects of the sea routes that connect the coastal capitals of Campania to the numerous coastal centers of Campania. Then, reflecting on the possible interactions between “proximity tourism” and “foreign tourism”, in development in the post-pandemic phase, the contribution pays attention to the phenomenon of the rediscovery of the attractiveness of smaller villages, to show how an intensification of maritime routes can contribute to sustainable tourism development, not only from a “proximity” perspective, but by intervening in the rebalancing of the regional tourist movement.

The “Night of Ideas 2025”: seas and oceans to new routes – May 14, 2025

Southern transhumance routes between old and new economic perspectives: the case of Basilicata. – Transhumance is the seasonal movement of livestock guided, from dawn to dusk, by groups of shepherds together with their dogs and horses between the mountains and the plains along constant and marked routes between five geographical regions of the South. Since 2019 it has been included in the UNESCO heritage with its ways and can still be a driving force for economic and social growth for the regions of Southern Italy. In this work, taking into consideration the changes taking place on a global scale, we want to promote greater awareness of the genesis and evolution of the ways of transhumance and its economic vocations, of the production chains respecting cultural values and territorial identities, lifeblood for many fragile territories. A particular case is represented by the Basilicata region, so strongly interested in improving the quality of life of its smaller towns crossed by grass roads.
The contribution mainly examines the pilot project Parcovie 2030, as part of the Recovery Plan 2021.

The Mission Tourism and Culture in the PNRR: Unrepeatable Opportunity for the Sustainability of Italian Tourist Development. – The pandemic Covid19 has brought down tourism and the Italian Government, thanks to the funds made available by the European Union through the NextGenerationEU programme, has given to this sector a strong boost in the National Recovery and Resilience Plan (PNRR), granting a series of investments and financing useful for a new restarting, included in the culture and tourism mission. The article, therefore, will analyze the main guidelines on which this mission is based, trying to outline the future scenarios, highlighting the costs and benefits for Italy as a whole and for inland areas and old towns, which are currently very compromised due to the sharp demographic decrease and the ageing of the population. The funds available in the PNRR could be used to launch a different phase in Italy’s tourism development, completely overturning the geography of flows that until now have been concentrated on two main routes, namely cities of art and seaside tourism, with consequent environmental and social impacts. In conclusion, the PNRR may constitute a major turning point in this sector, allowing for a spread of tourist flows, easing the impact on the now traditional destinations, but also giving development opportunities to the marginal areas of our country, expanding tourist products vertically and innovating the entire system in a sustainable manner.